Manifesto
The 10 stands for completion.
TenProcentr is not a label for the average. We build for the ten percent who don't follow every trend and won't settle for the mainstream.
The name draws on the French symbolism of the number 10 — status, creativity, exceptional talent. Luxury and streetwear in a single number.
The French Revolution lasted ten years and questioned society. Our names — Bastille, En Marge, Chiffon — come from there. From the margin. From those who demanded a standard instead of accepting one.
We don't sell a product. We sell a standard — the daily pursuit of style and character.
10 · Completion — No compromise at the edge of the possible.
01 · Non-conformity — We follow no trend. We set one.
% · Community — A group that identifies with our number.